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Today, users seek active engagement over passive ad consumption. Brands and advertisers are embracing new formats by blending gaming, advertisements, and AR to drive engagement and combat ad fatigue.
These virtual workshops teach you how to pitch, design and build AR games using Facebook’s Spark AR platform.
As a participant, you’ll have access to individual and small group coaching, plus helpful resources to help move your own AR game ideas from concept to completion.
Join the workshop led by co-founders of AREYES Studio, Alexander Surnin and Ivan Pavliuchenko to learn how to onboard clients and create your first commercial AR game, from concept to development and implementation!
Workshop Topics:
Part 1 – Ivan Pavliuchenko – Onboarding
How to mastering effective communicate
How to come up with creative proposal
How smoothly onboarding the client
Part 2 – Alex Surnin – Building
The AR game production pipeline showcase
How to come up with creative concept
How efficiently works with patches and shaders (basics)
Workflow of assembling simple AR game
Project optimization techniques
Guest Speakers:
Alexander Surnin — over 10 years of game development experience. Worked on AAA projects for companies like Meta, Google, Hermes, Ford, Ubisoft, Wargaming, Gearbox, and EA Games.
Ivan Pavliuchenko — Over 8 years in digital marketing and product management. Worked as Head of Marketing Department in the top of 30 web-agency worldwide according to Awwwards. Helping clients like Meta, Hermes, Red Bull, Sony Music, L`Oreal, Rovio, etc seamlessly implement AR solution into their marketing campaigns.
Hosted By:
Vahe KaramianVRARA LA Chapter PresidentNoorcon Inc. | CTO
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